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Breaking the Bias: Developing Unbiased Leadership Through Dynamic Intelligence

Sean Ellis • 22 September 2024

How Self-Awareness and Cognitive Diversity Drive Better Decisions

Cognitive bias is an invisible but powerful force in leadership, shaping decisions, behaviours, and ultimately, organisational outcomes. For leaders, biases often fly under the radar, quietly influencing how they assess situations, evaluate risks, and interact with their teams. In fast-paced, high-pressure business environments, unchecked biases can limit a leader's ability to see the full picture, leading to decisions that inadvertently narrow opportunities or alienate diverse talent.

Why does this matter? Because leadership decisions ripple across the organisation. A leader influenced by confirmation bias, for example, may only seek out information that reinforces their preconceived notions, while neglecting alternative viewpoints that could spark innovation. Or, a leader operating under affinity bias might gravitate towards promoting individuals who are like them, leaving other perspectives unexplored and diminishing the richness of cognitive diversity that drives creativity and progress.


The result? Missed opportunities. 


A culture that rewards similarity over difference stifles innovation, narrows problem-solving capacity, and can erode the inclusivity that fosters long-term success. Left unchecked, these biases limit not only leadership effectiveness but also organisational growth, employee engagement, and market competitiveness.


So, how can leaders disrupt these patterns? 

This is where Dynamic Intelligence (DI) comes to the fore. DI is the human capacity that enables individuals to overcome cognitive biases by becoming aware of and developing choice in how they think. Rather than focusing solely on surface-level behaviours, the Dynamic Intelligence Development System (DIDS)—grounded in Constructed Development Theory (CDT)—offers a framework to increase this intelligence by helping leaders understand and balance the Cognitive Intentions driving their thoughts. These Cognitive Intentions are mental shortcuts that influence how leaders process information and respond to their environment. By becoming aware of these unconscious heuristics, leaders can counter their biases in real time, fostering more balanced, inclusive decision-making. This shift doesn’t just affect individual choices—it expands a leader’s capacity to navigate complexity with greater clarity, adaptability, and inclusivity.


And if leadership is about navigating complexity then it begins with mastering your own mind. But before we delve into how Cognitive Intentions shape thought patterns, let’s first look at the nature of cognitive biases themselves and how they impact leadership decisions.

Understanding Cognitive Biases and Cognitive Intentions

Cognitive biases are mental shortcuts, or heuristics, that our brains rely on to simplify decision-making. While these shortcuts can help us make quick judgments in familiar situations, they often come at the cost of accuracy and objectivity. In leadership, cognitive biases can subtly distort perceptions, leading to flawed decisions that may seem rational but are actually influenced by unconscious assumptions. For example, confirmation bias pushes leaders to favour information that supports their existing beliefs, while neglecting contrary data. Similarly, status quo bias may prevent leaders from embracing necessary changes, leaving them stuck in outdated strategies.

These biases can have a profound impact on leadership decisions, steering them away from objective analysis and toward more narrow, self-reinforcing views. The danger lies in their invisibility—leaders are often unaware of how these biases shape their thoughts and actions, which can have ripple effects throughout the organisation. The decisions made under bias can limit innovation, reduce diversity of thought, and perpetuate an insular culture that stifles growth.



But what drives these biases? This is where Cognitive Intentions come into play. Cognitive Intentions are the mental habits or preferences that underpin our thinking patterns. They operate beneath our conscious awareness, shaping how we perceive, process, and respond to information. For instance, a leader with a strong Internal Locus of Evaluation may habitually trust their own judgment over external input, inadvertently creating a confirmation bias. Similarly, a reliance on Procedures Planning Style could lead to an aversion to change, reinforcing status quo bias. These Cognitive Intentions are the hidden mechanisms that fuel our biases, guiding us toward certain interpretations of the world and away from others.

By understanding that Cognitive Intentions are at the root of cognitive biases, leaders can begin to see how their automatic thought patterns—based on past experiences, preferences, and habitual ways of thinking—shape their decisions. Rather than being random, these biases are predictable, driven by the leader’s unconscious cognitive preferences. The key to mitigating bias lies in increasing Awareness of and Choice over these Cognitive Intentions, giving leaders the ability to recognise when they are operating on autopilot and adjust their thinking in real-time.



What happens when we bring these unconscious patterns to light and actively foster diversity of thought within teams? How can embracing a variety of Thinking Styles and perspectives transform decision-making for the better?

Cognitive Diversity: The Key to Better Decision-Making

When we think about diversity, the conversation often centres on demographic traits like gender, ethnicity, or age—what we might call traditional diversity. These aspects are important, but they only scratch the surface of what truly drives innovation in teams: cognitive diversity. While traditional diversity focuses on largely visible characteristics, cognitive diversity goes deeper, encompassing the varied ways people think, problem-solve, and approach challenges.

Cognitive diversity matters because it challenges the status quo. In leadership teams, individuals with different cognitive preferences bring fresh perspectives to the table, making it more likely that assumptions will be questioned, blind spots uncovered, and new ideas generated. For instance, someone who tends to focus on details can complement a leader who sees the bigger picture, while a risk-taker might balance out someone more cautious. This diversity in thought processes is key to avoiding groupthink—the tendency for teams to conform to a single way of thinking, even when it’s not the best course of action.


But why is cognitive diversity so crucial for organisations? Teams with a broader range of Thinking Styles are not only better equipped to solve complex problems, but they are also more adaptable in uncertain environments. Research shows that organisations with greater cognitive diversity tend to outperform those with more homogeneous thinking. Why? Because cognitively diverse teams can pivot faster, innovate more effectively, and anticipate challenges from multiple angles, which is essential in today’s fast-evolving business landscape.

As we explore how leaders can foster this diversity, it’s essential to look inward first. Developing the self-awareness to recognise and counter your own biases is the first step toward creating an environment where cognitive diversity can thrive. So, how can leaders enhance this self-awareness, deepen self-understanding, and reduce bias?

Developing Self-Awareness Through Dynamic Intelligence

Enhancing Leaders' Decision-Making Agility

If you want to break the cycle of bias in leadership, the journey begins with self-awareness. Why? Because you can't change what you're not aware of. Increasing self-awareness is the cornerstone of unbiased leadership—it’s the first step toward recognising the cognitive biases that subtly influence your decisions and limit cognitive diversity. By understanding how your thoughts, preferences, and habitual patterns shape your leadership style, you open the door to more inclusive, adaptive thinking.

Dynamic Intelligence plays a pivotal role in this process. It enhances your ability to observe your own thought processes and become more attuned to the Cognitive Intentions—the mental shortcuts or heuristics—that drive them. These Cognitive Intentions operate beneath your conscious awareness, guiding how you perceive information, assess situations, and respond to challenges. Without awareness of these drivers, biases like confirmation or status quo bias can take hold, steering you toward decisions that reinforce old patterns rather than fostering innovation. Dynamic Intelligence allows you to disrupt this autopilot mode by bringing your unconscious Cognitive Intentions into consciousness, enabling you to make intentional Choices that reduce bias and embrace diverse perspectives.



So, how can leaders begin to identify and map their Cognitive Intentions? This is where tools like the Identity Compass ® come into play. The Identity Compass ® provides a detailed analysis of your Cognitive Intentions and helps you to understand how they manifest in different scenarios and how they may be contributing to your biases. The Identity Compass ® maps your thought processes across multiple dimensions, offering insights into where your thinking habits are balanced—and where they may be skewed. By visualising these cognitive patterns, leaders can better understand the unconscious biases at play and take proactive steps to mitigate them.

But identifying your biases is just the beginning. To truly unlock the power of cognitive diversity, you need to apply these insights to how you lead your teams.

Promoting Cognitive Diversity in Leadership Teams

Fostering cognitive diversity within leadership teams is not just about ticking boxes for inclusivity—it’s about building a dynamic, innovative workforce that can tackle complex challenges from multiple angles. For HR leaders, the goal is to create an environment where diverse thinking styles are intentionally nurtured, allowing leadership teams to move beyond groupthink and embrace a broader range of perspectives.

Creating Cognitive Diversity in Leadership Development Programs

A key strategy for promoting cognitive diversity is integrating it into leadership development programs. HR leaders can do this by designing programs that intentionally mix individuals with different Cognitive Intentions and thinking styles. For example, pairing leaders who are more Procedural in their Planning Style with those who are more Options-oriented encourages flexibility and innovation while maintaining structure. Similarly, balancing leaders with a Global focus, who see the big picture, with those who prefer a Details approach can lead to more well-rounded decision-making. By creating these combinations, HR can ensure that leadership development is not only focused on individual growth but also on cultivating a team that thinks in diverse and complementary ways.

Encouraging Diverse Thinking Styles

HR leaders play a critical role in encouraging diverse thinking within leadership teams. One approach is to foster open dialogue that invites critical thinking and constructive debate. Encouraging leaders to challenge assumptions, ask “what if” questions, and explore alternative viewpoints is essential. Leadership meetings, for example, should be structured to promote different perspectives, where participants are invited to play the “devil’s advocate” or to approach issues from a variety of angles. This kind of cognitive flexibility is critical for ensuring that teams don’t fall into the trap of groupthink or become overly reliant on a single way of viewing problems.

Practical Steps for HR Leaders

There are several actionable strategies HR leaders can implement to promote cognitive diversity in leadership teams. One approach is to rotate leadership roles within teams, allowing leaders to gain new perspectives by stepping into different functions. Cross-functional or multi-geographical teams also offer a powerful way to mix Cognitive Intentions, as leaders from different areas bring varied cultural and operational thinking styles. Additionally, cognitive diversity workshops can help leadership teams understand their own Cognitive Intentions and biases, encouraging them to approach collaboration with a heightened awareness of diverse perspectives.



It’s important to remember that cognitive diversity is not just a “nice-to-have.” It’s a strategic imperative that drives better decision-making and innovation. So how can leaders take these insights and use cognitive tools to mitigate their own unconscious biases?

Mitigating Unconscious Biases with Cognitive Tools

Unconscious biases are persistent because they operate beneath our awareness, quietly influencing leadership decisions in ways that can skew judgment and limit potential. But identifying and addressing these biases is possible with the help of cognitive tools. Tools like the Identity Compass® provide leaders with the means to map their Cognitive Intentions—the unconscious thinking patterns that drive their decisions—and pinpoint where biases are likely to emerge. By revealing these hidden thought processes, leaders can start to see where their thinking is imbalanced, allowing for real-time bias mitigation.

As we discussed above, the Identity Compass® works by assessing how leaders make decisions in various scenarios, highlighting the Cognitive Intentions at play and uncovering areas where biases may arise. For example, a leader might discover a tendency to rely heavily on Internal Locus of Evaluation, meaning they trust their own judgment over others' input, reinforcing confirmation bias. By visualising these patterns, leaders are empowered to adjust their responses in real time, broadening their decision-making perspectives and countering the impact of unconscious biases before they affect outcomes.


However, using cognitive tools like the Identity Compass® is just one piece of the puzzle. Leaders need to use this Awareness to increase their Dynamic Intelligence (DI) to develop true cognitive flexibility. DI is the capacity to switch between different Cognitive Intentions and Thinking Styles depending on the context. This flexibility is crucial because rigid reliance on a single thinking style can trap leaders in habitual patterns of thought, perpetuating biases. Higher Dynamic Intelligence allows leaders to assess a situation, recognise when a particular Cognitive Intention (such as Procedural Thinking) is limiting their view, and consciously choose a more adaptive approach—such as shifting to Options Planning Style to explore alternative solutions.

For HR leaders, fostering cognitive flexibility within leadership teams requires more than a one-off assessment. Regularly utilising tools like the Identity Compass® ensures continuous improvement, enabling leaders to track how their thinking evolves over time and to remain vigilant about unconscious biases creeping back in. Ongoing cognitive assessments help maintain balance between Cognitive Intentions, ensuring that leadership decisions remain adaptive and inclusive. This process isn’t just about correcting biases when they arise; it’s about embedding a culture of continuous self-reflection and development in leadership teams.



The next step is translating these cognitive improvements into a broader cultural shift to create an environment where cognitive diversity, innovation, and inclusivity thrive together.

Creating an Inclusive and Innovative Organisational Culture

Promoting cognitive diversity within leadership is a direct pathway to creating a more inclusive organisational culture. When leadership teams embrace diverse thinking styles, they naturally create space for more varied perspectives across the entire organisation. This inclusion isn’t just about ticking diversity boxes—it’s about making sure every individual feels their viewpoints are valued, which leads to a culture where innovation can truly thrive.

Cognitive diversity drives innovation by bringing multiple viewpoints to the table, challenging assumptions, and pushing teams to explore unconventional solutions. Leaders who actively engage with different Thinking Styles can harness this diversity to solve complex problems in ways that homogeneous teams may overlook. When leadership teams reflect a variety of perspectives, they foster an environment where employees are encouraged to think critically, experiment, and contribute fresh ideas without fear of being dismissed or misunderstood.

For HR leaders, fostering this inclusivity begins with embedding cognitive diversity into the fabric of the organisation. As we discussed above, actionable steps include offering cognitive diversity workshops to help leaders and teams understand their Cognitive Intentions, encouraging cross-functional collaboration that brings together different thinking styles, and creating platforms for open dialogue where diverse perspectives can be shared and respected. Additionally, HR should ensure that cognitive diversity is a key consideration in leadership development programs and succession planning, building leadership teams that reflect a wide range of approaches to problem-solving and decision-making.

The true impact of this cultural shift is far-reaching: an inclusive environment built on cognitive diversity doesn’t just improve decision-making—it fuels continuous innovation. And these changes lay the foundation for unbiased leadership in the years to come.

The journey to unbiased leadership begins with a deep understanding of how cognitive biases shape decision-making. Dynamic Intelligence (DI) offers leaders a powerful way to recognise these biases by increasing self-awareness and enhancing cognitive flexibility. By identifying the Cognitive Intentions that drive their thinking and using tools like the Identity Compass®, leaders can mitigate unconscious biases in real-time, fostering more inclusive and effective decision-making.



For HR leaders, the call to action is clear: cognitive diversity and bias mitigation must become integral components of leadership development programs. By actively promoting diverse thinking styles, offering cognitive diversity workshops, and embedding bias mitigation strategies, HR can cultivate leadership teams that are equipped to navigate complexity, innovate, and drive sustainable success. The future of leadership depends on the ability to embrace cognitive diversity—not just as a concept, but as a practice that transforms both leadership and organisational outcomes.

If you would like to discuss how we can help mitiage the impacts of bias in your organisation, please get in touch.

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Alternatively, you can read more about the IAD's approach to developing unbiased leadership

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